The Marketing Behind "The Life of a Showgirl"

By Rory M

Taylor Swift has once again given us something to be excited about. The woman who never sleeps announced her brand new album, The Life of a Showgirl, on her boyfriend Travis Kelce's podcast, New Heights, on August 12th.

This really makes me think the engagement rumors might be true, this is a huge gesture to make if he were just a boyfriend. The PR move was pure genius and clearly worked, as the number of viewers during the podcast premiere practically broke the internet.

Taylor also rarely does podcasts and appearances anymore, which made the moment even more special. As we all know, the football community hasn't exactly been her biggest fanbase. Her decision to appear on the podcast, let alone announce her album there, makes her feel more relatable and likable to that audience.

The couple's content is also guaranteed to bring in more views. Taylor is a genius in both marketing and music, so don't forget to listen to her new album, The Life of a Showgirl, dropping October 3rd!