Social Media and The Rise of Alyssa Grace

By Bethany Mikrut

Boise-born and California-raised, Alyssa Grace spends her time between Los Angeles and Nashville to pursue her musical dreams of reaching new audiences and connecting with new groups of people. After playing instruments and songwriting for the majority of her life, Alyssa began releasing music early. In early 2025, she was one of the first artists we spotlighted in our publication, and now she has grown in her artistry, opening for Alex Warren and embarking on her Wanna Be Singer Tour.

Alyssa states, "I make music so hopefully, others who can relate can feel heard and understood," which she has brought to life. After the release of "Take Me Home" in early 2025, she transitioned accounts to release her first official single, "Dog with a Bone," followed by "Picking Petals," which charted across the United Kingdom and numerous other charts. Ever since she started gaining that traction across social media platforms such as Instagram and TikTok, she has truly never turned back. The release of "Bloodstream" marked another defining moment in Alyssa's career.

Building on the momentum of her previous singles, earlier this year, Alyssa released her first EP, Spilling My Guts, via independent label Artist House and Warner Records, which has gained over 140 million Spotify streams. Spilling My Guts is an emotional and raw project discussing themes of heartbreak, toxic relationships, and mental health. It utilizes soft vocals and melodic instrumentals to captivate the audience. She then recently followed up with "Washing Skin" on November 6th.

In addition to musical talent, social media was such a crucial part of Alyssa's breakout, along with many other musicians in today's industry. She has such a unique and authentic way of connecting with her fans by posting unpolished drafts in addition to creator campaigns. For the release of "Bloodstream," she posted numerous videos singing it acoustically and intimately, showing the raw emotions behind some of the lyrics. In addition, she hosts frequent livestreams where she plays the 'work in progress,' and fans can share their input through reactions. On the contrary, "Picking Petals" uses creator campaigns where over 70 users posted on the same day to drive algorithms to push the track. Ultimately, the mix of raw and authentic content, combined with user content and campaigns, helped develop Alyssa's platform into what it is today.

During August and September, Alyssa supported Alex Warren on his Finding Family on the Road World Tour across Australia and New Zealand, introducing her music to new audiences internationally. On that tour, she sang multiple tracks from her discography and Spilling My Guts and even sang "Eternity" with Alex Warren. Afterward, she performed at multiple headline shows in London, Los Angeles, and New York City, and recently embarked on her first major tour titled the Wanna Be Singer Tour across North America, where the majority of the locations sold out.

In just two years, Alyssa Grace has grown into a defining force in the music industry, now surpassing 11 million Spotify monthly listeners, which is unbelievable growth. What began as sharing her music and emotions on social media has become sold-out shows and a growing global audience. We are incredibly proud of how far Alyssa has come, and we look forward to seeing what the next chapter holds. In the meantime, make sure to stream "Washing Skin," out now.